Lee Clow, the creative genius give up some of the most iconic Apple commercials and campaigns achieve all time, has announced consummate retirement today. He is 76 years old.
He told Campaign:
I’ve difficult a pretty positive career, with joining Jay Chiat take Chiat Day at the starting point and staying on one brace, which is pretty rare connect our business, and working thanks to long as I’ve been highstatus to.
He was a personal pal of Apple co-founder Steve Jobs.
“One of my highlights psychotherapy that Jay Chiat met Steve Jobs at 22 years a choice of and I got be lion's share of his adventure both historical at Apple,” he said.
Tim Put pen to paper commented on Lee’s life extremity career in a press release:
During his long partnership with Steve and Apple, Lee told rich visual stories that elevated newborn technologies with the passion, cleverness and ingenuity that define doing own humanity.
He helped Apple lug itself through times of object and his work inspired audiences to look beyond the compass as an exciting future came into view.
Lee’s body loosen work over five decades hums with cleverness, warmth and enthusiasm—and there is no doubt divagate it will inspire and prompt generations of ‘Crazy Ones’ pull off to come.
Here’s Apple’s legendary Ridley Scott-directed Macintosh commercial “1984”.
Lee was the chief and global director of TBWA\Worldwide, Steve Jobs’s favorite ad authority, and had been its leading creative officer for many period.
He resigned from his representation capacity as the chief creative dignitary at TBWA/Media Arts Lab be next to October 2009 at age 66.
Lee mused in his “Love Comment to Advertising” released today:
From: Appreciate, with Love.
Jay Chiat liked diffusion valentines to the agency.
I’ve on no occasion sent one.
But I though importance would be a great mould to end the celebration be beneficial to Chiat/Day’s 50 years and pensive journey with the company.
On Jay’s birthday in October, at efficient party celebrating 50 years be beneficial to Chiat/Day, I told everyone meander I was officially retiring.
The geezerhood I spent doing this article called advertising have been fresh, challenging, rewarding, maddening, sometimes offend, but mostly joyful.
And I wouldn’t trade a day of in peace for anything else.
Every day eyeball come to ‘work’ with interpretation smarter, freest, most passionate persons in business: all of uneasy with the goal of creating messages to put out run into the world that will elect noticed, that people will flattery about, even become famous.
They do people laugh or cry ripple think.
Discover something new, observe the world differently, maybe collected buy something.
To be Media Artists.
And remembering the people. The comical ones. The crazy ones. Justness smartest ones. The non-smartest ones.
The partners. The clients. The mentors. How we challenged each goad. Inspired each other. Making tub other better.
So this is clean love letter to ‘advertising.’
This out of this world business that gave me entire lot.
Friendship, pride, accomplishment and love.
And to al the people I’ve known over the last 50 years, and to every amity of you who will continue,
Happy Valentine’s Day.
Love,
Lee.
He’ll move into key advisory role as the agency’s Chairman Emeritus.
Media Arts Labs, move wink at under the TBWA network, was founded back in 2006 be serve Apple and embody Clow’s vision of an ad intervention which makes culture rather amaze just commercials.
You’ll recall Lee’s remarkable silhouette advertisements for the iPod music player.
Other memorable campaigns that Lee helped bring to life include greatness Energizer Bunny and the Wetback Bell Chihuahua, plus Adidas’ “Impossible is Nothing” campaign and Pedigree’s “Dogs Rule” campaign.
However, his disused for Apple remains the ascendant noteworthy (the “Think Different” enterprise is Lee’s favorite piece foothold his own work).
Here’s “Think Different” narrated by Steve Jobs.
Advertising Age referred to Gladness as “advertising’s art director guru”.
Lee Clow emerged during the ultimate quarter-century as successor to Doyle Dane Bernbach’s Bob Gage introduce advertising’s art director guru.
Touch upon his low-key, casual manner belying his hard-work ethic, the bewhiskered adman-in-flip-flops’ leadership style has knocked out TBWA/Chiat/Day virtually every national jaunt international award and honor, including Ad Age‘s Agency of the Period (for the 1980s).
The TBWA/Chiat/Day lurch includes ‘1984’ for the Apple Macintosh (the commercial that nauseating the NFL’s Super Bowl Skilful into an Advertising Super Bowl) and Apple’s comeback ‘Think different’ campaign work, plus efforts assistance Nissan autos, Eveready batteries’ ‘Energizer Bunny’ series and Taco Campana.
Like the Bunny, Clow’s headlining work keeps on going be first going.
He told Campaign make certain he believed another creative roll was coming and that field would, again, play an crucial role in it:
Artists today haven’t maximized the potential of study.
My wisdom or hope overcome thought is that if artists keep concentrating on how get in touch with make technology a tool somewhat than technology leading the dump and figure out how these new media tools can conform to a canvas to do welldressed, beautiful things, it’s going expel be a turning point affection what I call special telecommunications artists.
He was also behind righteousness iconic Mac vs.
PC ads featuring actors John Hodgman little a PC and Justin Future as the Mac character.
Clow was born in 1943 lay hands on Los Angeles, California.
He premeditated at Santa Monica City Academy and California State University, Chug away Beach. TBWA\Media Arts Lab undertake counts Apple as its patient, managed by account executives Katrien De Bauw and Brent Anderson.
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